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Owner Jo Moreno
started in the Jewelry business when she
was only 16 years old. She quickly
realized that she had a growing passion
to sell and provide small jewelry
repairs. Jo stayed in the jewelry retail
business and after much learning and
dedication she moved up to a management
position with a large retail company.
In 1973 Jo was hired as the Fine &
Fashion Jewelry Merchandising Manager at
another larger jewelry retailer where
she remained until 1989 when she finally
decided to make the move and open my own
store.
Jo absolutely loves having her own
business because she can use her own
imagination and buy to her taste. She
has been repeatedly told by many of her
loyal customers that she has a beautiful
store with a very unique selection of
merchandise.
In 1994 Jo moved her
growing store to a new larger near 1000
square foot location and has added
several new lines of collectibles and
has also expanded the bridal accessory
section of her store. Her
store has one of the largest selection
of bridal accessories in Connecticut.
The new location currently at 11 Whiting
Street, Plainville, CT.
Jo has now decided to take the next
business growth step and promote her
business online. She understands
that the online world can expand her
customer base, and increase her sales.
Jo's store carries products that are
well made with great quality. She
offers a 30 day return policy with store
credit. Special orders are not
returnable. The store's gold chains and
bracelets come with a lifetime
warrantee.
And as Jo will always
tell you and everyone... "We take
extreme pride in our customer service
and quality of our merchandise. We
know that our customers mean everything
to us and we thank them sincerely for
their patronage!" |